Corporate Communications
Our diverse backgrounds in capital markets, corporate affairs and the financial media equip us with an innate understanding of how to engage with investors, journalists, governments, employees, communities and other key stakeholders.
- Strategic communications advice and support – trusted counsel and practical assistance for a wide variety of external and internal communications
- Content development and marketing – professional, polished content which engages your audience and enhances your message
- Communications audits and surveys – confidential, benchmarked assessments of how your company or organisation is perceived by the media and other stakeholders
- Crisis Communications – experienced, cool-headed advice and strategy during a crisis or when preparing contingency plans
Media Relations
The news cycle is now measured in hours instead of days. Effective, dynamic media relations has become even more critical to a company’s health. Companies need to know how to work within the media’s increasingly limited attention span and time constraints to promote their interests and protect their reputation.
Much of what passes for PR and media relations is wasted effort because few understand what makes “news” and how it is produced. We have been working with or within the media for a combined 50 years, bringing our clients an unrivalled understanding of its currents and complexities.
FIRST Advisers understands what influences journalists and commentators, what they need and when, and how to work with them to generate the best possible editorial coverage for our clients.
Online video coaching
Presenting via live online video calls is now a core skill of senior business leaders. Doing it well not only enhances communication with the audience it positions the presenter and their company as professional and effective communicators.
The adoption of on-line video calls in a business as usual context allows for an authentic, immediate and engaging alternative to face to face meetings. While the emergence of applications such as Skype, Zoom, Microsoft Teams and Google Meets has created a degree of familiarity with communicating via live video streams, what works when chatting to your folks, in your pyjamas, using FaceTime may not be as well received by your investors attending a virtual roadshow meeting or AGM.
FIRST Advisers corporate communications team has over 20 years’ experience creating online video assets. We use this experience to deliver presentation coaching for senior leaders to maximise the benefits of a live video call and performance coaching to help keep your audience engaged.